Outsourced marketing and demand capability for a B2B manufacturer
An industrial manufacturer wants a single accountable partner for strategy, demand generation and sales enablement across three markets.
Six disconnected vendors, no shared pipeline accountability and long, opaque sales cycles.
Integrated B2B marketing capability with technical category fluency and CRM-connected reporting.
One partner owning pipeline contribution against an agreed commercial target.
- B2B industrial or technical category experience
- Demand generation and ABM capability
- CRM-connected reporting
- Nordic or DACH market fluency
Restrictions: No sub-contracting of strategy leadership.
Halvorsen Industrial
A precision equipment manufacturer modernising its commercial engine across Northern Europe.
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